So why care about stats? Why would knowing the stats behind my stream give me any advantage over someone who doesn’t use them? Stats are the tools that tell you what you’re doing right/wrong. Say you’re testing out a new schedule and you want to see how well the stream performed during different parts of the night… stats will give you that answer. Or maybe there’s a certain part of a game that has more active chatters than another… stats will answer those questions too. If you’re not looking at this information, you’re throwing away valuable tools that will help you fix the mistakes.
Now if you’re not using stats to find this information out, you’re essentially just guessing. You could be creating great content on your stream, but streaming it at a time that your core audience doesn’t watch. Stats help you make better decisions by giving you vital information regarding your stream.
Laying Down the Lingo
In order to understand how stats work for your stream, you need to understand what certain terms mean. So let’s briefly go over some of the stats that Twitch tracks for broadcasters. Some of these may seem like common sense, but I wanted to go over all of the stats that Twitch tracks just to have a resource on the terms. In later posts, we’ll pick a few of these stats out and cover them a bit more, but for now I will just include the basic definitions.
*All definitions are taken off of the Twitch Broadcaster Dashboard*
Concurrent Viewers – “Average number of people watching the stream while it’s live during the selected time period.”
Chat Activity – “Number of chat messages sent during the selected time period.”
Commercial Break (Secs) – “Total length in seconds of commercials breaks during selected time period.”
Follows – “Number of people who clicked the follow button during the selected time period.”
Max Concurrents – “Maximum number of people simultaneously watching the stream while it is live during the selected time period.”
Time Broadcast –“Total time (in minutes) broadcast on the channel during the selected time period.”
Hours Watched – “Total time (in hours) viewed by visitors during the selected time period.”
Unfollows – “Number of people who clicked the unfollow button during the selected time period.”
Unique Visitors Video Plays – “Sometimes referred to as a ‘reach’, this counts each person who watches video during the selected time period.”
Video Plays – “Number of times video is loaded over the course of the selected time period.”
So today’s post is the first step into the world of stats on Twitch. Think of it as the appetizer to a a fancy meal. Not a lot of information, but enough to get your feet wet! In the next post about twitch stats we’ll dive deeper into some of the stats that are the most important. We’ll also look at how to use the stats page from a functionality stand point!
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