New Games Mean New Viewers!
Launch night is the first chance gamers get to see extended gameplay of a new title they are interested in. With the rise of Twitch, many gamers hold off on making their purchase until they see what other gamers think about new titles. YouTube content creators have been taking advantage of this method for years. Now with Twitch, you get a completely different angle. Instead of just passively listening to someone talk about the game, viewers now get the chance to ask questions and really figure out what makes the game great or unfortunately bad.
Due to this quest for knowledge on new games, launch game streams have helped many streamers grow from a smaller audience to a much bigger audience overnight. With people interested in checking out new games, they will also be willing to check out streams they have never seen before. With more people looking to watch a new game, viewers help push that new game way up on the gaming directory. When people see a game in the directory that’s not League of Legends, CS:GO, or Hearthstone, it catches their eye. I myself have watched many streams that I never thought I’d check out simply because they were playing a new title, and I was interested in how the game plays.
If you haven’t researched everything about a new game before it comes out, you’re falling behind those who do. New viewers are going to want to know about the game when they come to your stream. They are going to ask you a lot of questions pertaining to the game and you’ll want to have answers. If new viewers come to your stream on launch day and you really don’t have much to say about the game, they’ll gladly find someone else who does. Be an expert on your game when it comes out and be ready to talk about it!