If you use Twitch a lot, you have probably seen a follower notification of some sort. A follower notification happens when someone chooses to follow a stream and a pop up appears somewhere on the stream notifying the entire stream that a particular person has followed. Users download a third party program that gets captured by the stream software and is triggered by Twitch follow API. These notifications are usually very loud, take up a ton of the game screen, and get very repetitive after you've seen it 500 times. If you haven’t seen one, here’s a great (terrible) example of one.
Follower/sub/donation/hosting notifications have been around for quite some time, but just recently started becoming a huge Twitch fad. Hundreds, even thousands of streamers have convinced themselves that these notifications are the key to growing their stream, when in reality it’s more likely hurting your stream than helping it. Today, I want to show you that if you’re using follower notifications, you should stop as soon as possible. (In a later blog we'll discuss the other notifications in greater detail as they are a whole different beast.)
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