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Twitch Engagement - A Two Way Street

3/31/2015

4 Comments

 
By Iateyourp1e
I like to lurk a lot of streams. Lurking is one of my favorite things to do on Twitch because it allows me to just watch/listen to streams that I enjoy without having to commit to the stream in terms of a conversation. But sometimes when I intend on lurking, I get pulled into a conversation. Why does this happen? This happens because the streamer that I’m watching creates an opportunity for me to want to participate in their stream. It’s not forced or awkward, it just comes out naturally.

I’ve also been in streams where I’m not there for five minutes and I already feel annoyed by how much the streamer is talking. In today’s blog, I hope to point you in the right direction of creating a stream that encourages people to engage with you as a streamer, but never makes viewers feel bad if they don’t. 

Engagement ≠ Talking A lot

I think one of the biggest problems new streamers run into is thinking the more you talk the better your stream will be. I’ve seen quite a few people say that you need to talk a lot when you start streaming. I would say that is 100% wrong. I’ve been to so many small streams where the streamer was just talking, and talking, and talking. It was just a lot of mumbo jumbo that made no sense and no one in the chat actually talked back to them. It added nothing to the stream and I moved on and went somewhere else.

Engagement is a two way street. This means that your chat is interested in what you’re saying and they are responding to what you’re saying and are actively pushing the conversation along. When I come into the stream and notice that the streamer is actively involved in the discussion of the chat and not overly forcing a conversation, it makes me want to stay and get involved.  People will come back to streams that they enjoyed themselves in and felt valued. Keeping your chat engaged is not an easy skill, and it’s one that takes a lot of time. So don’t feel discouraged if it’s something that you’re not good at right now. The goal here is to help you get to the point.

Started From the Bottom, Now We Here

If you’re just getting into streaming there’s a good chance you won’t have many viewers, if any at all. So how do you create that engagement if you’re literally talking to no one?  If you were watching someone play a game you had never seen before, what are the things you’d be interested in as a viewer? These are the kind of topics you want to focus on when playing through a game.  Don’t overreact or act differently, just be yourself and talk about your thoughts on a certain portion of a game.  When someone does end up stumbling upon your stream, you’ll naturally be creating the opportunity for engagement. Practice it when you have no viewers and you’ll be ready when you have more.

Depending on what you stream, the types of topics pertaining to the game are going to be different. If you’re playing any sort of competitive game focus on what your thought process was when making decisions. If you’re speed running, treat your runs like a marathon run and commentate the run as if no one had seen it before. If you’re a variety streamer playing the game for the first time, talk about what you enjoy/don’t enjoy about the game. These are all topics that don’t technically require someone to be in the chat, but at the same time create opportunities for people to ask questions or get involved. As your chat gets bigger, you’ll have more leeway to bring up other topics that don’t have to be game related.

The Secret Weapon

You don't always have to talk about video games! I’m going to reveal to you my biggest secret in breaking the ice in my chat if I notice it’s slowing down or going in a direction that I don’t want it to. Food. That’s right, talking about food is literally the easiest way to get your chat involved. I’ve had some of my best stream moments when I asked questions about what my chat’s opinions were on a certain type of food. Why food though? Literally everyone eats (at least I hope so.) It’s one of the few common denominators when it comes to the people in your stream. Sports, Music, certain types of videogames, books, etc. are all topics that some people won’t care about. With food, everyone has some interest. You’re also very unlikely to really offend someone with your opinions on food. :^) (I mean seriously, who actually likes Kit Kat bars more than Butterfingers?)

Topics to Avoid

·         Music – This is the danger zone. The moment you start talking about music you like is the moment you’re begging for people to get mad at you. Every time I started talking about music on my stream, my chat has turned into “That band sucks, this band is sooooo much better.” This leads to other viewers getting mad about other viewers’ opinions. Don’t do it, no matter how tempting it is, try to avoid this.

·         Politics + Religion – This one is pretty obvious, but no matter what you think, you’re not going to convince people in your chat regarding any issues. All you’re going to do is piss people off.

·         Bad Mouthing Other Streamers – I could dedicate a whole blog to this topic (I will). It’s not worth it no matter how right you are about said streamer. It will backfire on you in the long run for so many reasons. I come to watch you play video games, not watch drama unfold.

·         Video Game Debates – This one is tricky. On one hand, it sparks a lot of good discussion about games in a certain genre. On the other hand, people will get mad and tell others why their game choices suck. It’s up to you on how you want to approach it, just know that it’s easy for this one to turn nasty really quick.

One Final Thought

My last recommendation would be to realize when a topic has died and move on. There’s only so many times your chat can laugh at that terrible pun you've used the past 5 minutes, or tell you what their favorite burger is. Timing is key. The best streamers know how to jump from one topic to the next without it being awkward. If I see a conversation start to get heated or go in a direction that would cause people to get mad, I immediately try to change the subject. Instead of yelling at people for acting like idiots in your chat, simply change the subject and let the chat move to a different topic. You’ll avoid coming across as a jerk, and you’ll effectively stop any drama that may have happened. 

Remember, when you create a conversation that encourages a user to to get involved and interact with you, you're creating an opportunity for them to continue to come back and back.

I have a lot more thoughts on Conversations + Ways to engage chat that I’ll talk about in a future blog, but today’s thoughts should point you in the right direction!

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4 Comments
Shasta link
3/31/2015 09:43:41 am

Never forget the glazed flavor vs. type war of 2014. We lost many lives (and opinions) during that battle. Nah but really all of this is sound advice as usual. However occasionally there will be exceptions to every topic you can bring up (except religion and politics. No way in hell that'll ever go well). For instance, in one of my PB videos I shit talked and praised many streamers with my chat and had a constructive discussion about what we did and didn't like in a stream during that time. It helped me grow as a streamer (and rant as an observer) because of everything my chat brought up and I took that all to heart. Of course this won't always happen, but if chat's in the right mood and certain people are in there that you know can make a discussion like that work, then it's not all bad to bring a topic like that up IMO, although it is risky of course

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Emptyeye link
3/31/2015 10:08:00 am

Great post. Especially "Keeping your chat engaged is not an easy skill, and it’s one that takes a lot of time." This is something I feel gets overlooked. Like anything else, streaming is a skill that takes time to develop. You're probably going to suck at it at first (I'm sure we'd all cringe if we were to go back and watch runs from Classic Games Done Quick). Occasionally on r/twitch, I'll see people ask "What games should I play to get viewers?", which is the wrong question. People should be asking "What games should I play to help make me a better streamer?" (And no, the answer isn't necessarily just "Something you like"--some games lend themselves more easily to developing the play-while-watching-chat multitasking ability than others).

Also, typo: "So don’t feel discouraged if it’s something that you’re good at right now." I think that should say [...]that you're NOT good at right now."

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name (required)
4/4/2015 05:14:42 am

So what you are saying is that I should never voice any opinions or ideas that may not be liked by everybody and I should always just talk boring nonsense that everybody already agrees on, so that I don't risk hurting any of my viewer's emotions?

Thanks for the advice! Maybe you should make a blog about politics next. ;-)

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iateyourpie
4/4/2015 05:54:45 am

I definitely think that voicing your opinion on things is fine. If you need to stand up for something you believe in more power to you. But also, it's a video game stream, not a stand on my box in a corner of the street and tell everyone why I'm right and you're wrong. There's a balance.

If you're just getting into streaming, your focus should be on the games you play and and the content they provide. As your stream grows and you get a sense of your audience you can start to take more risks.

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    Iateyourpie

    I'm a 27 Year Old Full Time Streamer most known for speedrunning. I love interacting with viewers and helping people reach their goals with streaming!

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